![]() ![]() You might have already seen takeover posts in a social media context, but did you know you can do something similar with video? The Q&A can include people from within your organization or outside of it, or both - the choice is yours. Encourage early audience participation by asking people to send questions in advance that will be answered in the live Q&A. Promote a live social event to your followers in the weeks leading up to it. Social media management company Hootsuite has used LinkedIn Live to answer questions about working for their sales team, which helps position them among potential applicants as a good place to work. While that’s super valuable, attracting new customers isn’t the only use case for a live Q&A. If someone isn’t a customer but is curious about your product or service, your answers in a live video might help sway them toward converting. ![]() ![]() Q&A videos are great for engaging your current social media following by letting them ask questions in real-time. Users are generally familiar with using live streams to watch their favorite content creators, so it’s not a stretch to get them to watch your brand’s live Q&A video in this same format. Social media channels are perfect for posting live Q&A sessions because most platforms already have built-in live streaming functionality. They give your social media audience a sneak peek of what to expect and lead them back to your owned property, where folks can consume the video content in its entirety. If you have great video content in your arsenal, entice your social media audience with cool trailers and insightful video clips.Ĭontent teasers are the perfect appetizers before a full video meal. Spoiler alert: there really isn’t any reason B2B brands can’t drop content teaser videos and start marketing like a media company. What’s to stop a B2B company from taking that same blueprint and applying it to hype up its own video content on social media? When you watch a brand new movie trailer, the goal of the company that created it is to get you excited enough about the upcoming film that you’ll go watch it in theaters and maybe even talk to your friends and family about it. Whether you’re trying to promote a new video series to get more viewers or highlighting your team and workplace to attract more employees, these social media video ideas will help focus your brand awareness efforts. Social media video ideas for boosting awareness To help, we’ve put together a list of 10 social media video ideas that will educate and entertain your audience. “You need to be deliberate about the content you’re publishing for your brand, ensuring it will appeal to followers across different social platforms.” You need to be deliberate about the content you’re publishing for your brand, ensuring it will appeal to followers across different social platforms. These kinds of considerations should be top of mind for businesses when formulating social video content ideas. Generally, people aren’t logging on to social media with the intent of staying on those platforms for longer than a few minutes at a time. An hour-long webinar from your website, while insightful and informative, likely won’t be well-received on social media simply because of its length. There’s also the fact that certain types of videos simply don’t translate well when directly migrated onto social media. Pushing the same video across both means you run the risk of not connecting with that audience or, worse yet, alienating members of it. One is centered on visually enticing social media content while the other operates within the realm of business professionals. Simply put: there’s no one-size-fits-all solution to social media videos.įor example, a platform like Instagram requires a different approach to video than something like LinkedIn. ![]() When it comes to video distribution channels, social media is a must but requires nuance, depending on your specific company and the platforms you use. ![]()
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